The social element also fuels satisfaction In total, 74 percent of the people who have exclusive content in the services they have contracted stated that they would "definitely" recommend their service, compared to 54 percent of the people who do not listen to exclusive music, and who would also recommend your streaming platform to a friend. In addition, streaming services that support peripheral devices such as smartwatches, home automation controllers, and virtual reality, also registered greater satisfaction with services that do not offer these alternative methods of listening to music.Īnother important aspect is that exclusive content improves customer satisfaction. These premium services earned a 19-point advantage over freemium options, specifically excelling in the communication and customer service categories. JD Power has reached some key conclusions in its study, including a direct relationship between paid streaming services and higher customer satisfaction. Payment services generate greater satisfaction The key to success, however, is that more and more music brands creating a viable ecosystem that can not only support multiple types of devices, but also facilitate social sharing of listeners and tracking of playlists with others. free streaming, choice of devices and selection of content, said Kirk Parsons, senior director and practice lead technology, media and telecommunications at JD Power.
The music streaming customer experience appears to be affected by a number of dimensions, including paid vs.
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